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Establishing a presence on Facebook is as important for your business as setting up a website was, say, five years ago. The problem is, just like launching a website, setting up your company’s Facebook business page is not exactly intuitive.
Of course, the basic steps of setting up a Facebook business page are, well, basic. You just register your page, invite friends and customers or clients to “Like” your page and secure your unique page username or short address — that is, Facebook’s web address, slash your company’s name (e.g. http://www.Facebook.com/yourcompanyname). But there’s a lot more to creating an enticing business page than just slapping your logo on it, adding a few coupons and hoping customers and potential clients will stumble across it.
To go beyond the basics, brands, corporations — and even celebrities — have been chomping at the bit for Facebook’s recommendations on consultants who can help enhance or create a more engaging Facebook business page — replete with contests, customer questionnaires or even adding on Facebook-integrated social features to their own websites. Read the rest of this entry »